ACCESSIBILITY> Vulnerability

Ramsey App

Using the Ramsey App, University of Georgia students and Ramsey gymgoers would find the Ramsey Student Center more hospitable, accessible, and effective. Tear down the yellow tape on the healthy you.

ROLE: ART DIRECTION, UX/UI DESIGN, BRAND IDENTITY, USER RESEARCH, ILLUSTRATION
CASE STUDY: ARGD 4190

Black and white logo with a central circle and four teardrop shapes arranged around it, with the word 'RAMSEY' in bold capital letters across the middle.

According to 100% of students, the large crowds and machine wait times were the primary reasons they avoided RAMSEY.

DATA VIA A SURVEY OF OVER 40 UNIVERSITY OF GEORGIA STUDENTS

  • I designed an app for the Ramsey Student Center to create a welcoming experience for its 400,000 annual visitors so everyone feels confident and poised to tackle any workout, regardless of experience. The app will address gym accessibility and overcrowding and offer guidance for safe workouts with clear navigation, resources, and friendly tips.

  • The Ramsey app is set to implement a unique array of crowd-management services, specific workout recommendations, and an innovative gym partner-matching system that connects users with like-minded gymgoers.

  • By focusing on research and personas, we discover what makes users tick. It’s about more than aesthetics; it’s ensuring everyone can connect with the designs. Prioritizing user needs enhances accessibility and creates joyful experiences where people are incentivized to lead healthy lives.

  • Inspired by the vibrant 90s—a decade when Ramsey was a trailblazer—the branding comes alive with a jolt of energetic movement and a reinvigorated UGA standard color palette.
Two vertical banners hanging from street poles against a backdrop of dark trees. The left banner is pink with a black logo and the word 'RAMSEY', and has yellow tape with black text 'GET THE APP.' The right banner is gradient green to blue, displayin
Image showing a logo evolution from a stylized figure labeled 'Ramsey Man' to crossed bones labeled 'Dawg Bones' and a colorful butterfly logo labeled 'New Look' for Ramsey.
Black and white close-up image of dumbbell weights with a colorful RAMSEY logo overlay.
Gray canvas bag with colorful drawstrings and the text 'Accessibility is greater than vulnerability,' est. 1995, and a small logo reading 'Ramsey'.
Poster_Stand_Mockup_4.jpg
Color palette with color names and hex codes: red (Glory Glory #E4002B), lime green (Hedges #D9E424), purple (Azalea #F51878), cyan (Lake Herrick #02D9E8), beige (Creamery #D6D2C4), black (Arch Black #000000), and white (Chapel Bell #FFFFFF).
Colorful poster on a notice board at Ramsey Student Center with pink, yellow, gray, and black text inviting people to use the app, featuring an image of a walking person, outside the building with a black bench nearby and an entrance door in the back

GET THE APP!

GET THE APP!

Black and white photo of a runner in mid-stride on a treadmill, with the word 'RAMSEY' overlayed in yellow and black.
Close-up of a smartphone screen showing social media app icons, including Messages, Maps, and Ramsey app, against a red background.
A digital display with two parts: the top part advertising AA Knockout Bold font, and the bottom part showing the letter 'Aa' in Merriweather Sans font and the font's name.
Pink shaker bottle with black text that reads 'Accessibility est. 1995 is greater than vulnerability' on a pink textured background.
tennis1.jpg
Hand-drawn sketches of a stylized smiley face, with variations including the words "RAMSEY" and "GYMDAWGS".
Black and white close-up of a wheelchair's armrest with a red RAMSEY logo and text overlay.
A smartphone on a gray surface displaying a fitness app called GYM BUDDIES, with options to search for gym buddies, send workout invites, view a calendar, targets, and a large yellow button labeled 'MATCH!'